Saturday, September 21, 2013

Slow and Steady Wins the Race: Stor e Telling July August 2009

Tortoise and Hare
Jean Grandville, 19th Century
I have penned the Stor e Telling column since January of 2002 and the articles from 2002-2006 are the publications page of my website found here I will be adding the columns from 2007 to 2012 to that page as well. However, I am in the process of checking what link URL's have changed or are now defunct. It is a time consuming process so I am taking the “slow and steady” approach via Aesop and will post the individual columns on my blog for now.

I will not be adding current columns until the following year, so if you want immediate access to the newest websites, consider becoming a member of the
National Storytelling Network.

Please feel free to comment on the blog and let me know if you find this useful.


Since the theme of this issue is ‘Branding’ I offer you some websites to get you on the name game trail!

What is Branding and How Important is it to Your Marketing Strategy?
This article will help you “understand that branding is not about getting your target market to choose you over the competition, but getting your prospects to see you as the only one that provides a solution to their problem.”

A Practical Guide to Branding - From Businessweek – “Define your brand identity—your product's "personality"—before you spend a dime on advertising or marketing.”

Developing Your Brand Strategy
A step-by-step guide including:

  • What is Branding?
  • How To Define Your Brand
  • Determining Your Brand's Objectives
  • Focusing on Your Target Audience
  • Discovering and Crushing Your Brand Barriers
  • Brand Packaging and Identity

Five No Cost Marketing Tips - Everyone is taking a second look at how we are spending our time and money, particularly during these difficult economic times. Here are tips to help you stay above the fray.

The Fundamentals of Branding - Does branding apply to us? Read on to learn how “the concept of branding applies to any individual, organization, product, or service, as long as there is a transaction between human beings.”

What is Branding? Are you sure you know? - Understanding branding is as ‘easy as pie’ with this visual.

The Non-Profit Tagline Report - An In Depth Survey and Analysis: Building Your Brand in Eight Words or Less

On July 16, 2009 the Talk Story Conference, part of the National Storytelling Year of the Regions, will begin in Honolulu. To help you get in the mood to say “Aloha” and “Mahalo” I offer these sites, which share the history, legends and folklore of the beautiful people of Hawaii.

Hawaii and Its People – The Land of Rainbow and Palms
Learn about the history, land, and the people who lived in “Paradise of the Pacific” from this book published in 1890.

Hawaiian Folktales - An anthology of Hawaiian folklore including many articles originally published in difficult to obtain journals and now-rare books written in the late 19th or early 20th century. Most are based on first-hand oral traditions.

The Legends and Myths of Hawaii - Learn about Hina, the Helen of Hawaii, Kaala, The Flower of Lanai and much more in this1887 book by David Kalakaua.

There are many interesting days to celebrate throughout the year and August 7 is Sea Serpent Day.  Here is a site to help you dive into the day!

Mermaids on the Web - I shared this site in 2006. Listen to their call; this site offers you more than 1,720 resources about mermaids, selkies and sirens.

Summer is here and so is vacation time. Some tips to help you travel economically while relaxing in style.

Way to Go Guide clearpixel- From the Washington Post, articles, tools and travel tips for finding discounted hotel rooms, booking flights tourism, and more.

And if you missed any of the previous “Slow and Steady…” blog posts here are the links to the series so far.



January February 2008
March April 2008
May June 2008
Summer 2008
Fall 2008

January February 2009
May June 2009

Karen Chace 2013 ©
This blog post was researched and compiled by Karen Chace. Permission for private use is granted. Distribution, either electronically or on paper is prohibited without my expressed written permission. For permission please contact me at Of course, if you wish to link to my blog via your website, blog, newsletter, Facebook page or Twitter please feel free to do so; I greatly appreciate your support and personal integrity.